As a producer, I have worked with brands including McCann, '60 Minutes,' and NowThis Media to pitch, develop, produce, and promote thousands of pieces of digital content that have amassed millions of views. I closely with both internal and external stakeholders to determine the KPI of choice—whether it be engagement, retention, or ad revenue—and study analytics of past content to make sure we approach our editorial or creative calendars with intention and strategy. My experience has included broadcast, mobile, audio, social, digital, and web platforms. Connect with me to see how we can collaborate!